Are you the owner of an online business and eager to promote your website and your services without spending a single dollar? Press release writing could well be one of the ways to advertising your products online or even make money online from writing them.

Technically speaking, press releases are news item which you can transform to cater to your marketing goals by writing ads that have the features of general news. This could be very advantageous in your publicity campaign since many people are bored of reading ad copies that only boast about themselves and want to read news which contains solid information and hard facts.

One of the most essential internet marketing schemes, this could effectively attract the eyeballs from targeted groups ideal as your audience.

Given below are three ideas to effectual press release writing that can give a boost to your advertising and marketing campaign programs:

1. Write your copy in the third person to create press releases that sound objective. Avoid the use of personalized phrases and words. Try to express what you want to say in as much as a concise and brief manner as possible. Straightforward description is the key here – lay out your press release in using the 4 Ws and 1H of news writing – who, what, when, where and how.

2. Try to steer clear from hype words. This is a definite no-no in press releases. Editors are extremely impatient of such texts and will discard them in no time. And on the other hand readers will find it too clich

3. Press Releases are completely different than landing page or email ad copy. You are negotiating distribution of your press release to journalists and bloggers, frankly they don’t want “Make Money Online – Fast” pushed to their readership with your affiliate hyperlink on. Solo Ads is the best medium for that niche, but the example remains bad! (Make Money Online Fast!) …who hasn’t seen that before!

You have to do this like it was genuine news that you would hear being read from the radio or broadcast on the TV or in a newspaper. The same tools can be used from my other blog post – “5 Ad Copy Tools and why Ad Copy its pivotal to success” and this will crisp up your writing skills in no time.

Tip #1 is SO important: always always has to be in “The third person” – it’s not a selling forum, you want backlinks from the blogs and industry experts media, which results in more traffic, so carefully craft your press release, be informative and optimistic (only include 1 backlink!!!)

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This article serves as extra advice to get more traffic to your offers without a budget, it’s down to you to make sure you are in complete control over your marketing systems. These 3 Tips will help any digital business owner, not just affiliate marketers.

Copied with permission from: http://plrplr.com/60538/press-release-writing-and-marketing/


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